Tips for writing about my property
We suggested following the steps listed below:
- In the very first paragraph, mention the location as well as the property. People tend to prioritise location above accommodation.
- Make a headline that grabs the reader’s attention. ‘Large 3 Bedroom Family Home’ ‘Ideal Spacious Home with Large Gardens ‘ etc., rather than ‘Cottage with off-street parking.’
- Keep paragraphs short, preferably with only one concept per paragraph, as this is easier on the eyes while reading from a screen.
- People read picture captions, so make good use of them. A descriptive description can change the meaning of a photograph. Appeal to the stomach: ‘The garden is ideal for long, languid lunches,’ for example. ‘Kids can run around in the garden all day,’ she could say to a family.
- When it comes to writing, keep in mind that less is more. Remove extraneous words from your copy; words whose removal does not change the meaning can be removed.
- People enjoy reading lists. This one appeals to me. It’s easy to read and comprehend.
- As though you’re writing to a single person, explain how they’ll profit. Instead of saying, “The pool is heated all year,” say, “You’ll adore the pool because we keep it at 76 degrees all year.” ‘ The words ‘you’ and ‘your’ are crucial.
- Give it a human voice, since people prefer to know that you’re real – there’s still a lot of skepticism about using the internet for critical transactions. Bring yourself into the copy by using ‘I’ and ‘we’ to make it more personal.
- Don’t be afraid of humour. Humour is one of the best ways to get a reader to trust you and respond positively.
- Use pleasant remarks – if it works in theatres, it will work for you!