
Guide to Selling
If you could think of one word to describe how you feel about selling a house, what
would it be? Stressful? Expensive? Exciting? Whatever your feelings, it will certainly be
a life-changing event for you.
Like many people, there are two things that you are probably dreading:
- A stressful process littered with pitfalls.
- The most expensive financial transaction you’ve ever made.
You have already taken the first positive step in reducing both the cost and strain of
selling your house by reading this guide. Since 2004, we’ve been helping thousands of
homeowners sell their property with ease, avoiding some of the most common pitfalls.
This guide offers a refreshing approach to selling your home. We hope you’ll find it a
useful companion, making the process as stress-free and quick as possible. It could
also save you a substantial amount of money!
Tips for preparing to sell my property
We suggest the following:
- The most vital aspect of your property is that it is immaculately clean. Every surface is gleaming, and every blemish and cobweb has been removed. Nothing is more repulsive than stepping in someone else’s filth.
- Take the time to write clear headings with up-to-date information on how everything operates in the property.
Tips for writing about my property
We suggested following the steps listed below:
- In the very first paragraph, mention the location as well as the property. People tend to prioritize location above accommodation.
- Make a headline that grabs the reader’s attention. ‘Romantic getaway between moor and sea,’ ‘Stunning views from the tallest residence in Bonnieux,’ etc., rather than ‘Holiday cottage with off-street parking.’
- Keep paragraphs short, preferably with only one concept per paragraph, as this is easier on the eyes while reading from a screen.
- People read picture captions, so make good use of them. A descriptive description can change the meaning of a photograph. Appeal to the stomach: ‘The garden is ideal for long, languid lunches,’ for example. ‘Kids can run around in the garden all day,’ she could say to a family.
- When it comes to writing, keep in mind that less is more. Remove extraneous words from your copy; words whose removal does not change the meaning can be removed.
- People enjoy reading lists. This one appeals to me. It’s easy to read and comprehend.
- As though you’re writing to a single person, explain how they’ll profit. Instead of saying, “The pool is heated all year,” say, “You’ll adore the pool because we keep it at 76 degrees all year.” ‘ The words ‘you’ and ‘your’ are crucial.
- Give it a human voice, since people prefer to know that you’re real – there’s still a lot of skepticism about using the internet for critical transactions. Bring yourself into the copy by using ‘I’ and ‘we’ to make it more personal.
- Don’t be afraid of humour. Humour is one of the best ways to get a reader to trust you and respond positively.
- Use pleasant remarks – if it works in theaters, it will work for you!
Photography Tips
These are the steps that we recommend you take when it comes to photographing your property.
- You must shoot images on a sunny day, no exceptions: unless terrible weather is one of your selling factors, don’t give buyers the impression that they will have anything other than great weather. If you can’t make it personally, enlist the help of a friend, a caretaker, or even a tenant to snap at least one exterior photo when the sun is shining.
- The ‘golden light’ of early morning or early evening, especially for exterior images, is the greatest time of day taking photos.
- Is it better to have people or not? When it comes to including people in your photographs, there are two schools of thinking. On the one hand, a kind, smiling face humanizes a property, which may entice someone to submit an inquiry. Do the individuals in the photo, on the other hand, make you want to be there? Or do they make you skip dinner? Make sure they’re in sync with your home’s essence and ‘adding to the dream.’
- Consider focal elements in photographs: fireplaces, comfortable furniture, and lovely windows with views are all excellent focal points. TVs and refrigerators are typically poor focus points. And, please to not put cars in your pictures!
- If the finest thing about your house is its location, such as being two minutes from the beach or the ski slope, why not show it off with one of your photos? Provide folks with something to aspire to.
- Don’t merely exhibit your home’s interiors, no matter how lovely they are. It appears as if you are hiding something if you do not show outdoor photos. What about the view if your home’s façade is unremarkable? An ad or website with mainly interior photographs is claustrophobic and unpleasant from a psychological standpoint.
- Use flash sparingly (unless you really know what you are doing). Bring in as much natural light as possible.
- Use a fisheye lens on your camera to get everything in the shot in small rooms. If you don’t have one, stand in a corner on a chair and stare down at the room.
- If there are no leaves on the trees, don’t snap shots in the winter; naked trees appear chilly and unwelcoming.
- Showcase your abilities. Show something else if your kitchen is small; show your main bedroom if it is large. People will seek out the positive aspects of life and fill in the holes in their minds.
Telephone or email?
People who switch from replying by email to telephoning say that their conversion rate improves dramatically. Your response time will be quicker and if they like you they may commit there and then. But this is not best for everyone-if you come across poorly on the phone but write well you will be better off charming your prospect by email.
Do I have to use my real name?
No. Even if you use your real name when you register (which we recommend), you do not have to use your real name when you submit a property. The advert will simply publish whatever you put in the field. If you feel more comfortable, you can use a nickname or pseudo name.
Do I need legal advice?
YES.
A Licensed Conveyancer will ensure that all documentation, contracts and financial arrangements associated with buying or selling a property are in order. They can do everything that a solicitor can do in a conveyancing transaction – they have the same legal authority to act.
Why do you need a conveyancer when buying a house? A conveyancer can help make the legal process of transferring ownership of a property a much smoother experience. They will ensure your title is clear of covenants, caveats and easements, as well as all the other legal legwork involved with buying a house, saving you a lot of time and stress.
How it works
How it works xxx